How to fix Spotify

Giving away music for essentially free is a problem that Spotify is both remedying and exacerbating. How to make the platform more musician friendly?

Emulate freemium app strategy. If a song is favorited or an artist streamed for a certain number of times/songs, encourage the listener to support that artist. Establish kickstarter-esque “projects” for every artist and fund their next album in exchange for pre-established thank-you’s such as merch, special edition music, pre-orders, vinyl, etc.

Make it easy to support artists via premium subscriptions and dedicate a certain amount of their payment to monetary support for the artists they listened to most, or allow the subscriber to choose where that slice of their money goes.

Auto-translate (with pre-approval) streams of a certain artist to Facebook likes and Twitter tweets.

What are your thoughts?

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